May 25, 2022

Manicure Trends

Shopping & Women For Everybody

Jamsu Korean Beauty Hack: Does It Actually Function?

3 min read
Credit: Instagram/@bellahadid

Beauty hacks can be dubious at ideal, unsafe at worst (never even get us begun on that phony tan lipliner trick). At initial look, a Korean magnificence hack at this time likely viral is the previous. The make-up approach known as ‘jamsu’ – which roughly interprets to ‘submerge’ in Korean – has been all over for some time, but is now regaining notoriety throughout the world many thanks to a TikTok video starring supermodel Bella Hadid and make-up mogul Huda Kattan.

In the online video, which was actually filmed several yrs back, Hadid tells Kattan she swears by the jamsu Korean magnificence hack for flawless makeup. Kattan tries the approach, which includes dunking your completely made-up encounter in ice cold h2o for 20-30 seconds for a matte foundation that stays on all working day. The primary video clip a short while ago resurfaced on TikTok, top to more than 7.8 million sights of the expression ‘jamsu’ on the social media platform.


Bella Hadiid shared a #make-up hack with me called Jamsu #hudabeauty #do-it-yourself #fyp #foryou #foryoupage #jamsu #nakeuphack #koreanbeauty #movie star

♬ first seem – Huda Beauty💄

Like most viewers, seeing people today spot their thoroughly glammed-up faces into h2o to begin with gave me acute stress and anxiety – predominantly due to the numerous unlucky activities I’ve had individually, this kind of as seeing my make-up drip off my encounter from sweat. Wouldn’t it be the exact? The thought of dripping makeup is just… a whole lot.

Seeking to recognize much more about the technique and its origins, I viewed TikToker @j.uuuuudy break it down. She suggests the magnificence hack commenced in South Korea and requires environment your foundation with powder first. “I think initially it is performed with newborn powder but we’re making use of translucent powder currently,” she suggests in the video, in advance of submerging her full experience in a large bowl of cold drinking water.


#sew with @makeupbyalissiac // will publish part two tomorrow & clearly show you how it seems to be like at the stop of the working day! #jamsu #koreanbeautyhack #beautyhack

♬ authentic seem – judy

She proceeds, “You’ll want to set [your face] in for 30 seconds if you have oily pores and skin, or 15 seconds… if you have dry skin. The result you are gonna get is matte skin for the full working day.” Immediately after placing her experience in the bowl for the correct sum of time, she carefully pats her moist skin dry with a towel to expose a flawless complexion.

The K-magnificence ethos, which is mostly based mostly on hydrating the skin, is tried out and trusted so I’m eager to give it a go. The jamsu beauty hack follows this philosophy and is said to function by infusing freshly-set makeup with hydration, as the drinking water locks in moisture for a glowing complexion.

Kattan, although hesitant at first, also identified that the jamsu method labored for her. “As you can see it appears like my pores and skin is just about illuminated – it seems airbrushed, it appears to be like amazing” she suggests just after patting her experience dry from the dunk, right before admitting, “I don’t know if this is good for your pores and skin due to the fact if you consider about it, you are kind of closing the makeup into your pores! So you will seriously want to make sure that you are eradicating it adequately.”

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